Business Book Ghostwriter
Freelance Business Writer
Critical Thinking Seminar Trainer
Professional Business Writer

Roger S. Peterson, PCM™

Editor / Author / Ghostwriter / Marketer / Trainer

Roger S. Peterson is a Professional Certified Marketer (PCM™) of the American Marketing Association, one of the first marketing professionals to earn this AMA designation. He has more than 30 years of experience in sales, product management, advertising, and high-tech marketing communications (marcom) management. Unlike most marketers, Peterson had two successful sales careers and is a widely published business writer. His career includes roles as a marketing communications manager at two technology firms and as a writer for Intel’s IT marketing department.

Credentials and Achievements

  • Former college textbook acquisitions editor: Published 45 textbooks on psychology and teacher education.
  • Developmental editor, 8 books
  • Published more than 200 magazine articles, including four cover stories
  • Past columnist for Tradeshow Week, Comstock’s magazine, and the Sacramento Business Journal
  • Five guest editorials, The Sacramento Bee
  • Credentialled California high school teacher
  • Co-Author, 5 business books
  • Pre-publication reviewer for 25 books from Berrett-Koehler Publishers
  • Marketing communications manager at two technology firms
  • Writer for Intel’s IT marketing department
  • Quoted in The New York Times and interviewed on NBC Nightly News regarding bad writing
  • BA from Macalester College
Professional Business Writer and...

Business Book Ghostwriter

Roger S. Peterson's ghostwriting services help you bring your ideas to life. Whether it's for a book, article, or any other written content, he works closely with you to capture your voice and vision, ensuring the final product is polished and compelling. With extensive experience in editing, Roger ensures that every piece of writing is clear, concise, and credible. He specializes in refining your work to convey your message effectively, helping you avoid common pitfalls and improve overall quality. The big difference - Roger Peterson's background in marketing communications.

Services Include:

  • Comprehensive content creation
  • Voice and tone matching
  • Drafting and revisions
  • Collaborative brainstorming
  • Confidentiality assurance
The Growing Deficit in Critical Thinking Skills...

...and How High School Teachers Can Help

America is experiencing a growing crisis in critical thinking. Adults are working too fast and are too busy to check and recheck what they see, hear, and read. And adolescents? Social media habits are making them increasingly vulnerable.

As a credentialed California secondary teacher, Roger Peterson taught a class in critical thinking skills to high schoolers in the Sacramento area. Hire him to conduct an in-service teacher professional development workshop on how to help students think critically.

Topics Covered In Your Staff Development:

  • Four distinct levels of knowledge.
  • Fact-checking safety line.
  • What, why, when, how, where, who.
  • Fallacies that blow clarity and credibility.
  • Biases and hidden agendas.
  • Confusing language / word choice.
  • Jargon & euphemism jungles.
  • Dumb data mistakes.
The Clarity Advantage
Roger Peterson's Latest Book

The Clarity Advantage

Critical thinking to avoid ten pitfalls of communication that pose big distractions to your credibility.

Buy Now

"From the very first page, this delivers actionable and practical advice to enhance your communication and influence. Each step of the process is articulated with clarity and conciseness. It’s clear: if you seek an advantage in business and life, this book is a must-read!" - Stephen Shapiro, Hall of Fame speaker, author of PIVOTAL and Invisible Solutions
"You all have the ability to influence, and you all have your brand…who you are and what others say about you. The authors do a very practical and valuable job of exploring what is at the foundation of these two things…CLARITY. Be sure to read this one to get the insight, ideas, and inspiration to take your influence and brand to the next level." - Danny Bader, keynote speaker and bestselling author of Back to Life, The Path of Resilience, and Taking The Sh*t Out of the Show, 7 Short Stories to Navigate Life's Challenges
"The lessons in this book should be followed by every leader. Points we take as a given but necessary for those learning, and a reminder for those who know too much. Key lessons from this book will now be shared in my Leadership classes." - Scott McCallum, PhD, former Wisconsin governor, former CEO of the Aidmatrix Foundation, professor at UW Milwaukee graduate school
"Practicing what they preach, in The Clarity Advantage, Tobin and Peterson offer simple, practical and actionable advice on how to frame your communications to get results and enhance your leadership brand." - Scott Eblin, award-winning executive coach and bestselling author of The Next Level
"Tim and Roger have provided a terrific resource for leaders, aspiring leaders, and anyone who is in a position of positive influence. They clearly describe their core concept of the interrelationships between critical thinking, clarity, credibility, and clout. Readers will benefit from their common-sense approach, the realistic case studies, and numerous practical tips. I know I will." - Carol Cartwright, President Emeritus, Kent State University and Bowling Green State University, senior fellow, Association of Governing Boards

About The Book

Ever wonder why some individuals effortlessly command attention and influence, while others struggle to be heard? The answer lies in mastering the art of communication. No one wants to be misunderstood. Yet, most people are unaware of how often their message is lost to verbal and non-verbal distractions and bad habits. Credibility, and ultimately influence, is easily lost with communication missteps.


In this book, you will uncover the secrets to achieving clear and impactful communication, gaining recognition for your achievements, and standing out as a credible and influential individual in any setting.



Purchase Options

You can purchase this book from:

Projects

Learn More About Roger Peterson's Other Works

Roger Peterson signing a book

Signing his marketing book at Barnes & Noble.

Testimonial

Business Writer for Hire

Could your career benefit from a book…with your name on it?

Ask yourself…

  • Could your professional reputation use a jolt to increase your reach and enhance your credibility?
  • What are you currently doing to grab the attention of potential clients?
  • Which marketing tactic could position you as a leader in your industry?

Here’s the big secret. You don’t need a big-time publisher or literary agent. You can self-publish your book and integrate it into your promotions and seminars to strengthen your professional standing. Contact an experienced editor and ghostwriter, Roger Peterson.

Roger Peterson
Roger Peterson… working on your career-building book?

Location

Rocklin, CA

Email

peterson@
sacramentowriters.com

Phone

+ 1 916-709-2530